Depending on the economical activity of the company, the expend in this factor, for example high technology firms must expend a lot in this factor. In our case, the level of expenditure is in a middle level because we need to share constantly the new technologies that the market have.

 

• One way of research and development is looking forward to changes in lifestyles of our consumers. In the last years more and more people wants to have a technological life because the society wants too. So our company need to be in the mood and improve the  image of our products to sell more.

• Another way to keep up with this procedure is to know the othe companies make their marketing research and in a little way, try to be better than them, to attract more costumers and create confidence in them.

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  Monthly EasyCharger are going to make overt investigations to know the changes of costumers likes, for example colors, sizes, durability and other caracteristics that our products may have.