EASY
CHARGER
TYPE OF STRATEGY
INTEGRATION STRATEGIES
Forward, backward integration and horizontal integration, and sometimes called the vertical integration strategies, which allow a firm to gain control over distributors, suppliers and competitors.
In our company we are'nt going to use this type of strategies beacause of the fact that we are a new and small company, so our size and money doesn't allow us to implement that.
INTENSIVE STRATEGIES
Market penetration, market development, product development are sometimes are called intensive strategies because they required intensive efforts if a firms competitive positions with existing products is to improve
Market Penetration:
Seeks to increase market share for present products or services in present markets through greater marketing efforts.
We think that this strategy will be implemented in the future, because in this moment our company is very new, so we dont have the money to improve that.
Market Development :
Involves introducing present products or services into new geographic area.
Our company will implement this strategy in order to increase our market share due to improvements in our marketing strategy. Developing a marketing plan in order to know in which areas people tend to buy technological products like ours.
Developing our market plan for example in universities, airports and technological shops, we could attract a bigger attention of our target market, gaining a bigger share of it.
Also we want to expand our company in Colombia and internationally.
Product Develompent:
Seeks increased sales by improving or modifying present products or services.
We dont take into account this strategy because first we need to develop very well the chargers to think in other products, also we dont have the budget necessarily to this.
DIVERSIFICATION STRATEGIES
There are two general types of diversifications: the related, and unrelated
We consider that in this moment we are not going to use this kind of strategy, because we want to be focus in just one type of product, by this reason, we donāt want to add another type of products, probably by a long term situation, we could consider to introduce a new one, but at this time is not our goal, and also because we have a very low capital.
DEFENSIVE STRATEGIES
Defensive in addition to integrative, intensive, and diversifications strategies, organizations also could pursue retrenchment, divestiture or liquidation.
Retrenchment involve regrouping through cost and assets reduction to reverse declining sales and profits.
Divestitures involves selling a division or part of an organization.
Liquidation involves selling all of a company assets in parts for their tangible worth.
Retrenchment, divestiture are strategies that we not considered to apply for our organization, because of the fact that we are a small company which is new entering on the technological industry. In case that our company doesnt work as we want, we need to apply liquidation.