Type 1: cost-leadership low cost

Easy charger wants to improve our profit, for this reason easy charger decided to look for to become competitive, we knew the market in which we competitive are almost equal for everybody. We need to penetrate and the strategic will be to sell the cheapest charger, the most important for our customers is the utility that it generate, but the utility by chargers in general is the same , the customers only have interest in the price, the idea is create loyalty throw the price the lower price. The product that help to achieve this goal is a charger called “power bank” this charger are the good quality and very cheaper. We cannot reduce cost in other things, this is the unique alternative that we have how cost-leadership low cost.

Type 2 cost-leadership best value

easy charger knows that there should only be trusted for being the company that sells, it is effective at first but in the end only generate losses, so we want to compete with quality product, a different one who can bring something special to our consumers, this charger called HTC battery bar has a very aesthetic charger with a capacity of 6000 mAh. According to them, we can load up our phone twice

Type 3 differentiation

at this stage seek to show a completely new product something that can give us a competitive advantage over the competition we have analyzed the different competitors and have concluded that here in Colombia no shop tends chargers that do not depend on electricity is that we have thought about bringing Colombia crank box is a form of sustainable and environment-friendly electricity for consists of a crank which is connected to a generator, which in turn leads to a USB connection. When we give turning the handle, we will be generating energy, and that energy will cause the device you have connected to the USB port to charge. Thus we need neither plants or power banks to send that last message or make that call as urgent the crank.