Cost/Benefit Analysis
The Company expects cost of marketing in the first month of publicity, customer relations, dealer relations, and how that investment on selling would compare to the expectations of benefits of the marketing activities;
Investment first month with a interest rate of 2% overdue monthly effective rate:
1 week: 150.000 COP of the distribution of fliers to people in the streets to make known brand.
2 week: 120.000 COP of presenting the brand to the potential buyers and penetrating the segmented market.
3 week: no marketing activity.
4 week: 250.000 COP of making relations with the dealers with looking to be the best buyer to them with loyalty and realizing regular meetings with them that will bring benefits in the long term.
=-$493,360.43

Benefits of the investment of the first month
1 week:  300.000 COP The first sells of the company, by the fliers.
2 week: 200.000 COP The result of the marketing segmentation to know how to reach the attention to the segmented market
3 week: 170.000 COP Sells of the marketing activities by the last weeks
4 week: 150.000 COP At the end of the period the total sells of the company are result of the marketing activities in the month
=$785,123.01
In conclusion the marketing activities are rentable and effective by the net benefit that is:
=$291,762.58

The relationshi between the net benefit and the funds avalable are:

=$291,762.58/10´000.000 

=2.9176258%

The relationship between the benefits and the cost ratio are:

=$785,123.01/$493,360.43

=159.1378153290486

Marketing Research

Marketing research is important for every company because it helps us identify marketing issues in terms of preferences and likes of our target, also because it supports all the major businesses of our company. It involves the systematic gathering recording and analyzing of data and information about the market around our service. For doing this, we used a survey in customer analysis in order to identify a better fulfillment of their needs and wants of our customers. According to the analyzed data obtained in the survey our marketing mix basically goes as it follows:

 

PRODUCT

Our product is a portable charger, which is very functional for people to not worry about their battery , the portable charger can be used everywhere, in every moment and in every time, also they are affordable for everybody, and is an easy way to mobilize if you dont have time to charge your phone.

 

PRICE

The technology industry is very competitive in so many ways  and recently many different companies that offer lower prices have appear. So according to the different prices of our competitors in the market, and to the survyes that we made the costs that carries our company to provide the best product, and thinking on giving our customers attractive low prices the prices for our portaible chargers are:

ENCUESTA

 

PLACE

The place where our service will be offered is initially in Bogota in the following sectors: Usaquen, Suba, Barrios Unidos and Chapinero. Our service will be offered through our web page and phone calls. There the customer will be able to access to our product, looking for the color of the customer wants  and purchase them, and then the customer will recive the product at their homes.

 

 PROMOTION

The advertising of our service will be basically in 2 ways: Social media,  and word of mouth. In social media, our company will invest on ads and content ads, taking advantage of facts as Facebook’s segmentation, which will allow us to spend in a more effective way our budget. This will be a very effective way of advertising taking into account that our main target spends huge amounts of time on social media.  And finally, our best and most effective way of advertising is word of mouth. This only will be possible with satisfied customers. This is why we must care on our customers’ opinions and satisfaction of our product.